Mercedes-Benz on January 8 made a significant breakthrough in the application of artificial intelligence in automobiles. It unveiled a new virtual assistant at the Consumer Electronics Show (CES) electronics trade fair. This assistant will assist the user by offering conversations and context-based recommendations.
User’s ‘dialogue partner’
According to the company, the assistant can speak in different tones with different emotions and can ask insightful questions to clarify exactly what is being asked.
“The car is your conversation buddy. You can ask questions, haveaconversation, be productive,” Mercedes’ chief technologyofficer, Markus Schaefer, said at a press roundtable in Las Vegas.
Voice assistant technology in cars is becoming progressively sophisticated, from the use of personalized avatars to generative AI technology.
The new concept CLA Class, an all-electric version of the automaker’s small four-door model that debuted in North America, is among the cars, that will have the assistant.
Mercedes EV technology
Because the hardware of electric vehicles is less complex and variable than that of automobiles with combustion engines, automakers are trying to differentiate themselves with their software solutions.
Auto- mobile companies are in progressive phase
In the tech world, one invention after another by vehicle companies is catching the attention. Volkswagen also introduced its first vehicle with a voice assistant that integrates ChatGPT technology on Monday, enabling drivers to read researched content to them during their drive.
Volkswagen said its assistant will be able to engage in conversations with users by mid-year, remember previous questions, and respond accordingly.
The Mercedes-Benz Group is an automobile company. It develops, manufactures, and distributes premium and luxury cars and vans. Besides Volkswagen, Mercedes has introduced this new feature. Mercedes-Benz said that an additional feature of its new voice assistant is to check the plausibility of the responses it provides. It will test recommendations through cloud data and customer self-reports when, for example, a recommended restaurant or shop has closed.
“We feel that we have an obligation if we put something in the car where you can trust the information,” Schaefer said.
