Ola Electric’s CEO Bhavish Aggrawal posted a sarcastic post on his social ‘X’ account, that the EV maker is considering charging its electric scooter owners a subscription fee to use cruise control feature.
With the advent of new technologies, automakers are inventing new ways to generate revenue. Ola Electric seems to have found a new way to stir revenue.
•About Ola- Electric
Ola electric is one of the leading brands for electric scooters in India. According to ANI reports, Ola Electric’s two-wheelers made with a seamless, clean design with an iconic headlamp. Ola scooters are prepared with a futuristic digital dashboard that supports navigation, real-time connectivity. users can access data using Ola Electric app on their smartphone. Ola Electric has revolutionized eco-friendly transportation, Aiming to build a sustainable future. It promotes environmental conservation. It is India’s largest electric two-wheeler manufacturer valued around US$5.4 billion as of 2023.
Recently another incident happened about Ola electric scooter. Now a video has gone viral in online platform showing frustrated customers protesting outside an Ola showroom. An S1 Pro e-scooter caught fire in Pune. This is the second such incident in the city. Reacting to the incident, Ola Electric said its investigation revealed that the fire was caused by a short circuit.
Keeping this incident aside, he has revealed a new plan on social media about subscription fee for cruise control.
A driver was seen riding an Ola electric scooter at a constant speed and without his hands on the handlebars. Apparently, the man was driving the scooter with the cruise control. cruise control hands-free helps the driver to drive at a particular speed without using the accelerator. Ola Electric co-founder and CEO Bhabish Agarwal shared this video on the famous social media.
The post originally posted from another user’s account. The user’s name was @DoctorAthiya. She’s an Ayurvedic doctor. After watching this video, Bhavish Aggarwal re-shared the video and wrote a short caption jokingly in his own post “Thinking of subscription fee for cruise control after seeing this.”
Immediately the video has gone viral. Social media users also shared their reactions in the comments section.
This has provoked speculation about the subscription fee for the cruise control feature on Ola electric scooters.
The Ola S1 Pro electric scooter comes with a cruise control feature, which can be activated between 20 kmph to 80 kmph by long pressing the top right button on the left DPAD with the cruise control/reverse icon. It can be activated in Normal, Hyper and Sports modes.
Nowadays, Ola Electric are selling three different electric scooters. S1 Pro, S1 Air and S1 X. The EV manufacturer is now aiming to enter into the electric motorcycle segment as well as into the electric car market. It has already revealed four different concept electric bikes earlier this year, which are slated to launch in the market over the next few years. Ola Electric Mobility recently signed a MoU with Tamil Nadu government for establishing a 20 GW battery manufacturing facility in the state to create its four-wheeler electric vehicles.
•User’s Reaction to the post
As the video has reached to a huge number of views, Some people turned to social media to share their point of view. Some people claimed that this is unsafe.
•A user expressed his doubt,”The cruise control should automatically stop if the driver’s hands are not on the handle.”
•one users commented sarcastically to the video, saying, “Wonder if my car’s GPS can stay on vacation by itself!” Many people reacted on this comment.
